Some ideas are useful individually.
Others only become useful once a group can see the same thing at the same time.

For example, through talks and sessions designed to help organizations think more clearly about markets, growth, decision-making, and competitiveness.

Keynotes

Designed to introduce a different way of thinking about markets, growth, and competitiveness — especially in environments where familiar marketing assumptions are no longer producing clear decisions or reliable signals.

Best suited to conferences, leadership gatherings, and organizations looking to challenge established thinking without defaulting to motivational rhetoric or simplified frameworks.

Leadership Sessions

Smaller, discussion-led sessions focused on how organizations interpret signals, make decisions, and commit resources under uncertainty.

These sessions are less about arriving at immediate answers than about improving the quality of shared understanding around the problems that matter most.

Strategic Offsites

Working sessions designed for teams navigating change, stalled growth, conflicting priorities, or strategic ambiguity.

The emphasis is not on producing performative alignment or rapid consensus, but on developing a clearer understanding of what conditions actually exist, what constraints matter most, and where effort is likely to compound — or dissipate.

About Judd Labarthe

Judd Labarthe is a marketing strategist and founder of Planner At Large, a Singapore-based consultancy focused on marketing effectiveness, growth, and decision-making under uncertainty.

His work draws on marketing science, strategy, and behavioral thinking to help organizations interpret markets more clearly and make better commitments over time.

He is the author of Swimming Downstream: A Clearer Way to Think About Markets and Marketing. His talks and courses focus on how organizations interpret signals, navigate uncertainty, and avoid committing effort to the wrong problems.